Ignyte Free Tool
Customer Lifetime Value Calculator
What is one customer actually worth — and does it justify what you pay to acquire them?
LTV
€941
ARPU × Lifespan × Margin
6.27× — Excellent
Healthy ≥ 3×
0×1×3×5×+
< 1× Unsustainable
1–3× Acceptable
> 3× Excellent
See how your LTV stacks up — track it in Ignyte
One spreadsheet number is useful. Monthly trendlines tell you what's actually happening.
Open Traction