Free Tool

CAC Calculator

What does it really cost to acquire one customer?

Marketing spend (€)

Sales spend (€)

New customers

Your CAC

€300

(Marketing + Sales) ÷ New customers

Compare against

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Industry benchmarks

Industry	Good	Watch	Too high
SaaS	< €200	€200 – €400	> €400
B2B SaaS	< €500	€500 – €1,000	> €1,000
Marketplace	< €150	€150 – €300	> €300

Benchmarks are typical ranges, not absolutes — context matters (LTV, payback period, channel mix).

Track your CAC over time in Ignyte Traction

One-off math is useful. Trendlines tell the truth.